What
It Takes to Sell a Luxury Home.
Considering the
value of luxury homes, it is understandable that sellers would want to get
things right. These homes are substantial investments, often worth millions of
dollars. There are fewer luxury homes out there, which makes it even more
important that the seller put forward a positive image of the home.
You must attract the right buyer, know how to make the buyer understand what makes the home worth the money, and be able to negotiate effectively when selling some of the highest-priced homes available. Having the right list price and the best real estate agent are two vital cogs in the sale of a luxury home.
Keep reading, and you will see how to sell a luxury home in the least amount of time for the most money possible. These luxury home selling tips will allow you to maximize both with less stress!
#1 Create a
Psychological profile of the buyer.
It may seem
strange to start off a list of the best luxury home selling tips with creating
a psychological profile of the end buyer but it’s not. First and foremost, you
want to know who you will be marketing to when trying to draw in a high-end
clientele.
With a luxury home
sale, you are not casting the widest net but trying to appeal to a certain
audience. Of course, the buyer needs to be able to comfortably afford the home.
The last thing you want to be targeting is those who are marginally qualified.
But what exactly
are you selling? Beyond the magnificent architecture of your property are you
selling proximity to a major city, an award-winning school system, the top
neighborhood in the area or the best restaurants and shops within walking
distance? These are just a few examples. There could be many more that apply to
your specific home.
You and your real
estate agent need to have a strong grasp of what separates your home from other
luxury properties in the area and market to those strengths.
